XXVI Video 2017: Learn from the Best Practices of 500 Businesses Using Video
What is the xxvi video 2017 business benchmark report?
Video is one of the most powerful and popular forms of content for businesses today. It can help you attract, engage, and convert more customers, as well as communicate more effectively with your team and partners. But how do you know if you are using video in the best way possible? How do you compare with other businesses in your industry? And what are the latest trends and best practices for video in business?
That's where the xxvi video 2017 business benchmark report comes in. This report is a comprehensive analysis of how businesses use video to support their marketing, sales, and communication initiatives. It is based on first-hand data collected from more than 500 businesses and over 600 million video streams within a 12-month period in 2016. It also includes findings from a survey conducted by Demand Metric and Vidyard in October 2016.
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The xxvi video 2017 business benchmark report will help you understand how, where, and why businesses use video, as well as how you can improve your own video strategy and performance. It will also provide you with unique insights into the current state of video and where it's going next.
Why is video important for business?
Video is not just a nice-to-have option for businesses anymore. It is a must-have tool that can help you achieve various goals, such as:
Increase brand awareness and reach
Generate more leads and conversions
Educate and nurture prospects
Build trust and loyalty with customers
Showcase your products or services
Provide customer support and feedback
Enhance internal communication and collaboration
Train and motivate employees
According to the xxvi video 2017 business benchmark report, 98% of people say that video converts the same or better than other forms of content, 83% of companies use some form of video analytics, and 76% of sales teams say that video analytics is crucial to securing more deals.
Video can also help you stand out from the crowd, as it is more engaging, memorable, and persuasive than text or images. Video can capture attention, evoke emotions, tell stories, demonstrate value, and inspire action.
How to download the xxvi video 2017 business benchmark report apk?
If you want to access the full xxvi video 2017 business benchmark report on your mobile device, you can download the apk file from the official website of Vidyard, the company that produced the report. Here are the steps to download and install the apk file on your device:
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Go to https://www.vidyard.com/resources/xxvi-video-2017-business-benchmark-report/ and fill out the form with your name, email, company name, and role.
Click on the "Download Now" button and wait for the apk file to be downloaded to your device.
Open the apk file and tap on "Install" when prompted. You may need to enable the installation of apps from unknown sources in your device settings.
Once the installation is complete, open the app and enjoy the xxvi video 2017 business benchmark report.
What are the key findings of the xxvi video 2017 business benchmark report?
The xxvi video 2017 business benchmark report reveals some interesting and surprising facts about how businesses use video in 2017. Here are some of the key findings from the report:
Video creation and consumption
The average number of videos produced by businesses in 2016 was 377, a 135% increase from 2015.
The most popular types of videos created by businesses were explainer videos (52%), product demos (49%), how-to videos (48%), and testimonials (42%).
The average length of videos created by businesses in 2016 was 8 minutes, a 33% decrease from 2015.
The average number of videos watched by businesses in 2016 was 18.9 per month, a 36% increase from 2015.
The most popular times to watch videos were between 10 am and 2 pm on weekdays, with Tuesday being the peak day.
The most popular devices to watch videos were desktops (86%), followed by smartphones (14%) and tablets (8%).
Video distribution and engagement
The most popular platforms to host videos were YouTube (67%), followed by Facebook (26%) and Vimeo (21%).
The most popular channels to share videos were email (51%), followed by social media (36%) and website (35%).
The average video completion rate was 46%, a slight decrease from 2015.
The average video click-through rate was 1.84%, a slight increase from 2015.
The average video conversion rate was 21%, a significant increase from 2015.
Video analytics and optimization
The most popular tools to analyze and optimize video performance were Google Analytics (59%), followed by Vidyard (37%) and Wistia (36%).
The most common metrics to measure video success were views (88%), engagement (71%), and conversions (57%).
The most effective tactics to optimize video performance were adding calls to action (69%), testing different thumbnails (68%), and using interactive elements (66%).
Video analytics and optimization are essential for maximizing the impact and ROI of your video content. By using the right tools and metrics, you can gain valuable insights into how your videos are performing, who is watching them, and what actions they are taking. You can also use these insights to test and improve your video content, such as by adding calls to action, testing different thumbnails, and using interactive elements.
How to use the xxvi video 2017 business benchmark report to grow your business?
Now that you have learned about the key findings of the xxvi video 2017 business benchmark report, you might be wondering how you can use this information to grow your business. Here are some of the best practices and tips to leverage video for your business goals:
Define your video objectives and audience
Before you start creating any video content, you need to have a clear idea of what you want to achieve with it and who you want to reach with it. This will help you align your video content with your business needs and target market.
Some of the common video objectives for businesses are:
Increase brand awareness and reach
Generate more leads and conversions
Educate and nurture prospects
Build trust and loyalty with customers
Showcase your products or services
Provide customer support and feedback
Enhance internal communication and collaboration
Train and motivate employees
Some of the factors to consider when defining your video audience are:
Their demographics, such as age, gender, location, income, etc.
Their psychographics, such as interests, values, attitudes, etc.
Their pain points, challenges, needs, and goals
Their stage in the buyer's journey, such as awareness, consideration, or decision
Their preferred platforms, channels, devices, and formats for consuming video content
Choose the right video format and style
Once you have defined your video objectives and audience, you need to choose the right video format and style for your message. This will help you deliver your message in the most effective and appealing way possible.
Some of the common video formats for businesses are:
Explainer videos: These are short videos that explain a product, service, or concept in a simple and engaging way.
Product demos: These are videos that showcase the features and benefits of a product or service in action.
How-to videos: These are videos that teach the audience how to do something, such as use a product, solve a problem, or learn a skill.
Testimonials: These are videos that feature real customers or users sharing their positive experiences and feedback about a product or service.
Case studies: These are videos that tell the story of how a customer or user achieved a specific goal or result with the help of a product or service.
Webinars: These are live or recorded online presentations that provide valuable information or education to the audience.
Livestreams: These are real-time video broadcasts that allow the audience to interact with the host and each other.
Interviews: These are videos that feature a conversation between two or more people, such as an expert, an influencer, or a customer.
Animations: These are videos that use graphics, illustrations, or cartoons to convey a message in a creative and fun way.
Some of the factors to consider when choosing your video style are:
The tone of your message, such as formal, informal, humorous, serious, etc.
The emotion you want to evoke in your audience, such as excitement, curiosity, trust, etc.
The visual appeal of your video, such as colors, fonts, images, etc.
The audio quality of your video, such as voice, music, sound effects, etc.
Create engaging and relevant video content
After you have chosen your video format and style, you need to create engaging and relevant video content that resonates with your audience. This will help you capture their attention, provide them with value, and persuade them to take action.
Some of the tips to create engaging and relevant video content are:
Start with a hook: The first few seconds of your video are crucial to grab the viewer's interest and curiosity. You can use a catchy headline, a surprising fact, a provocative question, or a compelling story to hook your audience.
Focus on the benefits: Instead of just listing the features of your product or service, focus on how it can help your audience solve their problems, achieve their goals, or satisfy their needs. Use clear and specific examples to demonstrate the value of your offer.
Use storytelling: Stories are one of the most powerful ways to connect with your audience emotionally and intellectually. They can help you illustrate your points, showcase your results, and inspire your audience. Use stories that are relevant, authentic, and relatable to your audience.
Include a call to action: The ultimate goal of your video content is to get your audience to take a specific action, such as visit your website, sign up for your newsletter, download your report, or buy your product. Make sure you include a clear and compelling call to action at the end of your video that tells your audience what to do next and why.
Distribute and promote your video content
Creating engaging and relevant video content is not enough. You also need to distribute and promote your video content to reach and attract more viewers. This will help you increase your brand awareness, generate more leads, and drive more sales.
Some of the tips to distribute and promote your video content are:
Choose the right platforms: Depending on your video objectives and audience, you need to choose the right platforms to host and share your video content. You can use platforms such as YouTube, Facebook, Vimeo, or Vidyard to host your videos, and channels such as email, social media, website, or blog to share your videos.
Optimize your videos for SEO: To make sure your videos rank well on search engines and get more organic traffic, you need to optimize them for SEO. You can use keywords, titles, descriptions, tags, captions, thumbnails, and sitemaps to improve your video SEO.
Use paid advertising: To boost your video reach and exposure, you can use paid advertising options such as Google Ads, Facebook Ads, Instagram Ads, or LinkedIn Ads. You can target your ideal audience based on their demographics, interests, behaviors, or locations.
Encourage social sharing: To increase your video engagement and virality, you can encourage social sharing of your videos. You can use social buttons, hashtags, contests, or incentives to motivate your viewers to share your videos with their friends and followers.
Analyze and optimize your video performance
The last step to leverage video for your business is to analyze and optimize your video performance. This will help you measure your video success, identify your strengths and weaknesses, and make data-driven decisions to improve your video strategy and ROI.
Some of the tips to analyze and optimize your video performance are:
Use video analytics tools: To track and measure your video performance, you need to use video analytics tools such as Google Analytics, Vidyard, or Wistia. These tools can provide you with various metrics such as views, engagement, conversions, retention, drop-off, etc.
Set and monitor your video goals: To evaluate your video success, you need to set and monitor your video goals. These goals should be specific, measurable, achievable, relevant, and time-bound. For example, you can set a goal to increase your video views by 20% in the next month.
Test and experiment with different variables: To improve your video performance, you need to test and experiment with different variables such as length, format, style, content, thumbnail, title, description, call to action, etc. You can use tools such as A/B testing or split testing to compare the results of different versions of your videos.
Learn from your feedback and results: To optimize your video strategy, you need to learn from your feedback and results. You can use tools such as surveys, polls, comments, ratings, reviews, etc. to collect feedback from your viewers. You can also use tools such as heatmaps, funnels, cohorts, etc. to analyze your results and identify patterns and trends.
Conclusion
Video is a powerful and popular form of content for businesses today. It can help you achieve various goals such as increasing brand awareness, generating more leads, educating and nurturing prospects, building trust and loyalty with customers, showcasing your products or services, providing customer support and feedback, enhancing internal communication and collaboration, and training and motivating employees.
To leverage video for your business, you need to follow these steps:
Define your video objectives and audience
Choose the right video format and style
Create engaging and relevant video content
Distribute and promote your video content
Analyze and optimize your video performance
The xxvi video 2017 business benchmark report is a valuable resource that can help you understand how businesses use video in 2017. It can also provide you with unique insights into the current state of video and where it's going next. You can download the report apk from the official website of Vidyard and access it on your mobile device.
If you want to learn more about how to leverage video for your business, contact us today. We are a team of experts who can help you create and execute a successful video strategy that meets your business needs and goals.
FAQs
What is the xxvi video 2017 business benchmark report?
The xxvi video 2017 business benchmark report is a comprehensive analysis of how businesses use video to support their marketing, sales, and communication initiatives. It is based on first-hand data collected from more than 500 businesses and over 600 million video streams within a 12-month period in 2016. It also includes findings from a survey conducted by Demand Metric and Vidyard in October 2016.
Why is video important for business?
Video is important for business because it can help you attract, engage, and convert more customers, as well as communicate more effectively with your team and partners. Video is more engaging, memorable, and persuasive than text or images. Video can capture attention, evoke emotions, tell stories, demonstrate value, and inspire action.
How to download the xxvi video 2017 business benchmark report apk?
You can download the xxvi video 2017 business benchmark report apk from the official website of Vidyard by filling out a form with your name, email, company name, and role. Then, you can click on the "Download Now" button and wait for the apk file to be downloaded to your device. After that, you can open the apk file and tap on "Install" when prompted. You may need to enable the installation of apps from unknown sources in your device settings. Once the installation is complete, you can open the app and enjoy the xxvi video 2017 business benchmark report.
What are the key findings of the xxvi video 2017 business benchmark report?
The key findings of the xxvi video 2017 business benchmark report are: - The average number of videos produced by businesses in 2016 was 377, a 135% increase from 2015. - The most popular types of videos created by businesses were explainer videos (52%), product demos (49%), how-to videos (48%), and testimonials (42%). - The average length of videos created by busin